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Mass Affluents may be difficult for marketers to reach efficiently with traditional media, but T2 can help you reach them en masse via our targeted venues.

NICHE NEWS

MEET THE MASS AFFLUENTS — defined by Nielsen as households with income-producing assets between $250,000 and $1m. They represent more than 13 million households (11% of U.S.). In addition to their above-average assets, they also reported an average household salary of $105,000 in 2011, more than 50% higher than the national average income of $62,219.

Mass Affluents may be difficult for marketers to reach efficiently with traditional media, but T2 can help you reach them en masse via our targeted venues. Golf and tennis clubs. Luxury car dealers. Boutique hotels. Fashion boutiques. Luxury sports boxes. Wine stores. Luxury cruise lines. High-end resorts. Sailing clubs. Private schools. And more.

 

THE MASS AFFLUENTS — defined by Nielsen as households with income-producing assets between $250,000 and $1m.  They represent more than 13 million households (11% of U.S.) In addition to their above-average assets, they also report an average household salary of $105,000 in 2011, more than 50% higher than the national average income of $62,219. Mass Affluents may be difficult for marketers to reach efficiently with traditional media, but T2 can help you reach them en masse via our targeted venues. Golf and tennis clubs. Luxury car dealers. Boutique hotels. Fashion boutiques.  Luxury sports boxes.  Wine stores. Luxury cruise lines.  High-end resorts.  Sailing clubs.  Private schools.  And more.

 

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Test Your Y-Q

The Y is the largest provider of kids’ swimming lessons on the world. How many Y pools are there in the U.S.?
There are over 2,200 Y pools in the U.S.
How many 6-12 year olds participate in the Ys co-ed junior basketball league each fall?
Over 2.0MM 6-12 year olds thet participate in the Ys co-ed junior basketball leagues.
In December 1891, at the International YMCA Training School in Springfield, MA, the school’s director gave physical education teacher James Naismith two weeks to come up with an indoor winter game to challenge a class of future Y directors. Naismith hung peach baskets to the bottom of a second-level running track and taught the men his new game: basketball. Today, basketball is second only to soccer as the most popular sport in the world.
TRUE
In the 1890s, YMCA instructor William Morgan thought basketball was too strenuous for businessmen, so he blended elements of basketball, tennis and handball together. In 1896, at the International YMCA Training School in Springfield, MA, the name “volley ball” was first used to describe the back-and-forth manner in which the ball flew over the net. Today, more than 46 million Americans play volleyball.
FALSE
In 1950, YMCA volunteer Joe Sobek invented racquetball in Greenwich, CT, as an alternative to squash and handball. Like previous YMCA inventors, Sobek was not paid for his invention; he bestowed it as a gift to all who play the game today.
TRUE