Work

Connecting Targets to Touchpoints

Provocative Ideas. Brand-centric messaging. Multi-dimensional media. Return on investment.         

 

Work

At T2, we understand work for what it truly is. Digging deeper for niche target insights. Searching wider for relevant, efficient touchpoints. And working harder to uncover new and provocative triggers to trial.

The very best work is the work that actually works.      That’s why our recruiting and logistics processes are so thorough. Why all of our deliverables have defined take-away pillars. Why our work is second-to-none.

 

At T2, we understand work for what it truly is. Digging deeper for niche target insights. Searching wider for relevant, efficient touchpoints. And working harder to uncover new and provocative triggers to trial.

The very best work is the work that actually works. That’s why our recruiting and logistics processes are so thorough. Why all of our deliverables have defined take-away pillars. Why our work is second-to-none.

We’ve executed hundreds of programs over the past several years. Here are a few of which we’re particularly proud.

Connecting Targets To Touchpoints

Cinnamon Toast Crunch
The Official Snack of Late Night
Social marketing program that lead to a 72% increase in Twitter followers.

Target: Young professionals in urban settings.

Touchpoints: Movie Theaters during midnight screening of Twilight Breaking Dawn Part 2, outside of bars and night clubs.

Trigger: Hand-to-hand sampling, Mobile Cereal Bar with Glow Bar seating, Twitter and Facebook advocacy programs.

Dove
Use Dove and keep the Blow Dryer
A unique media campaign targeting heavy shampoo users.

Target: Women ages 25-54 who wash their hair more than 7x per week.

Touchpoint: Women's locker rooms and pools at 750 YMCA locations.

Trigger: Campaign included in-shower media, brochures, coupons, hair dryer tags, mirror clings and posters. Hand-to-hand distribution of 250,000 samples to female members at check-in.

Wrigley's Extra Dessert Delights
The 5-Calorie Dessert
Focused on bringing foodies into the franchise.

Target:  Young professional "foodies".

Touchpoint:  70 gourmet food trucks in the top 10 metro markets.

Trigger:  Hand-to-hand delivery of 250,000 samples of Key Lime Pie, Strawberry Shortcake and Mint Chocolate Chip flavors.

Luna
Feed Your Strengths
Introduced Luna to a healthy, active user base.

Target: Active, health conscious women ages 22-49.

Touchpoint: Yoga studios and yoga retailers in high-income ZIP codes.

Trigger: Hand-to-hand distribution of 300,000 samples and Yogi of the Year contest.

Target
Target Gets Fresh
Over 9MM media impressions over one month. Increased traffic counts over six.

Target: Healthy-minded female heads of household.

Touchpoint: YMCAs in geography proximity to Target PFresh stores.

Trigger: Customized, high-impact 24" x 36" posters at Ys, posters placed in strategic, high-traffic areas to maximize exposure, take-one recipe booklets.

Axe
The Player's Pomade
An urban initiative that introduced Axe to the African-American audience.

Target:  African-American males 18-24.

Touchpoint:  Urban retail footwear locations.

Trigger:   Hand-to-hand distribution of 700,000 samples combined with store personnel incentive program to drive recommendations.

Degree
Degree Deportes
A Hispanic promotion designed to drive advocacy to new heights.

Target: Active Hispanic men ages 18-39.

Touchpoint: 380 health clubs with heavy Hispanic membership.

Trigger: Language-friendly locker room point-of-sale and collateral combined with distribution of 400,000 free samples. Sweepstakes to win tickets to local soccer matches.